ArogyaLens
A doctor-friendly hospital platform with a live marketing site and refreshed identity system.
The brief
ArogyaLens needed a calm, doctor-friendly website and an identity that could stay distinctly ownable across patient, doctor and hospital surfaces. The refreshed system keeps the Pulse Lens mark and duotone icon language, then moves the product onto warm paper surfaces with ink, saffron, jade and indigo accents.
What we did
- -Marketing website
- -Pulse Lens logo system
- -Two-tone wordmark
- -Brand colour system
- -Typography rules
- -Duotone icon set
- -Exportable brand assets
Highlights
Live
Website
Duotone
Icon system
v1.0
System
A lens that finds the pulse.
ArogyaLens is built around one identity idea: the lens is examination and clarity, the pulse is health and life. The refreshed website keeps those gestures and moves the system to a calmer, warm-paper foundation for daily clinical work.
The magnifying glass signals screening. The heartbeat cuts through the lens so the warm accent always lands on what is alive, not the hardware.
Built the engine too?
Most of our work uses both arms. VarVik Technologies handles the systems that make it accurate, reliable and easier to run.